Covering hip-hop, R&B and popular culture for a decade, Jayson Rodriguez, currently a creative producer for Vevo, has interviewed some of the biggest names in music during his career, including Drake, Alicia Keys, Kanye West, Fifth Harmony, Jimmy Iovine and Dr. Dre, among others.
In 2007, his sit down with Jay-Z earned him recognition by MTV as one of the 10 best interviews of the year, where his work was highlighted among peers Sway Calloway, John Norris and Suchin Pak. As a reporter at MTV News, Rodriguez also covered Barack Obama’s inauguration, Michael Jackson’s funeral and Shyne’s release from prison after nine years.
Rodriguez also exercised his talents beyond news gathering, producing broadcast and digital content, including 2009’s “Chris Brown: The Interview” (MTV), 2016’s Keep It 1600: Wale at the White House (Revolt), the Live Nation documentary, “Can’t Stop, Won’t Stop: A Bad Boy Story” (Apple Music) and contributing freelance pieces to various media outlets, including Billboard, Latina and Rolling Stone (“Drake’s Big Break“).
From May 2011 to December 2012, he served on the staff of XXL magazine as its executive editor, where across 12 issues he penned four cover stories, supervised the editorial, art and online staff and contributed to the brand’s digital strategy.
In 2014, Rodriguez was appointed the first editorial director of Revolt Media & TV, the start-up music network co-founded by Sean “Diddy” Combs, where for two years he oversaw the network’s music and culture coverage and contributed to social media and broadcast news strategy.
Pursuing independent passions throughout his career, he launched The BQE online radio show (2012-13), managed an upstart recording artist (Mike Jaggerr’s The Eleventh Hour) and is currently working on a multi-media project on the year 1997 in hip-hop.
An avid social media enthusiast, Complex named him one of the 25 must follow music writers on Twitter.
Rodriguez graduated from the University of Delaware with a B.A. in English and obtained his master’s in journalism from N.Y.U.
He recently moved across the New York Bay, from Brooklyn to Jersey City, but still thinks Biggie Smalls is the illest.